# Messages

Manage all your incoming and outgoing messages in this section. 

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**Important Note**: All WhatsApp conversations are bound with 24 hours restriction. If there is no conversation (*between your customer and you*) within 24 hours, the WhatsApp chat will be automatically locked.&#x20;

This restriction is set by Meta. Meta always encourages customer to initiate the conversation first.&#x20;

However, if you (*as a business owner*) wants to initiate the conversation first, you need to create/submit a new WhatsApp template to Meta for approval before you can initiate/send out your message to your customer. You can learn more in [Meta documentation](https://developers.facebook.com/docs/whatsapp/conversation-types). You can learn how to submit/create your WhatsApp template [here](https://docs.ochats.io/module-tutorial/settings/whatsapp-templates).
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