Getting Green Tick Verification Badge

Apply verification with your BSP or directly with Meta

You can check out more information in official Meta website.

WhatsApp requires businesses to be authentic, notable brand owns this official WhatsApp Business account.

The criteria for WhatsApp Official Business Accounts (OBA) is based on a number of factors and is different from policies on other platforms. In addition to following WhatsApp's Commerce and Business Policies, businesses need to be:

Requesting an Official Business Account

Follow these instructions to request an official business account:

  • Access WhatsApp Manager from your Business Manager. Click on the phone number for which you want to request OBA within the Overview section

  • Turn on 2 step verification for this phone number to apply for OBA. Please note your Business Verification and Display Name approval needs to be complete before applying for OBA

    • If you have not set up two-factor verification for the phone number you want verified, follow the instructions in Two-Step Verification to enable it

    • If you have not completed Business Verification, see Verify Your Business for more information

  • Click on Submit Request Button and fill out the required information.

    • You can submit up to 5 supporting links especially from renowned publications (e.g., India Today, Economic times, Wall Street Journal, Reuters, Wikipedia, Business Insider) to show that the business is notable, which helps us determine notability.

    • Fields like Country(s) of operation, parent business or brand (esp. if it is a well known brand) and Primary language helps us to further understand your brand and eligibility for OBA.

Once Meta reviewed your request, you will receive a notification letting you know if your account has been granted OBA or not. If your request is rejected, you can submit a new request after 30 days.

Meta do not grant Official Business Accounts to business employees, test accounts, and Business App accounts. Official Business Accounts are only available to WhatsApp Business Platform users at this time since accounts on the Business App do not go through Business Verification.

Understanding Notability

Notability requires a business to represent a well-known, often searched brand or entity. This should not be taken as a signal of the authenticity of the business.

Notability, on the other hand, reflects substantial presence in online news articles. Notability is assessed based on an accountโ€™s presence in news articles from publications with sizable audiences. Meta do not consider paid or promotional content as sources for review, including business or app listings.

Official business accounts are issued at the phone number and display name level. We assess notability for the Display Name of the business account that is requesting OBA status โ€”If the display name is changed after receiving the OBA status, we will need to re-assess the new display name for notability and display name compliance.

Additionally, previous OBA approvals within a Whatsapp Business Account do not guarantee approval for other numbers (with different display names) associated with that account. If your WABA contains one main parent brand and the phone number associated with that brand meets notability requirements, we suggest updating the display names for the child brands as follows: '{{sub-brand name}} by {{notable name}}'.

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