WhatsApp Business Search is a feature for people to find businesses and start conversations with trusted, API accounts on WhatsApp.
At the moment this feature is available only in Brazil, Indonesia, Mexico, Colombia and the UK.
WhatsApp Business Search
By typing the name of a verified business they want to contact, the user will see one or many business results, e.g type ‘american’ - ‘american express would display’.
Only Verified WhatsApp Business is able to list in WhatsApp Business Search
Tapping on a result opens a chat view where a user can send the first message.
How to control an account's visibility via the WhatsApp Business Manager
Do not turn ‘on’ visibility for accounts focused on marketing/promotions; but do turn ‘on’ visibility for the account(s) that support user-initiated messages.
Visibility can be managed:
For a phone number
Turn on your WhatsApp Business Search visibility in Facebook Business Manager
At account level
WhatsApp Business visibility
Think strategically about your presence on Business search
Tip 1: Consider how your brand shows up in search results
Simplify your business presence to make it more appealing for consumers to get in touch by making visible one account with a brand-oriented display name.
WhatsApp search result
Pros:
Highly marketable and promotable
Reduces overall number of templates
Cons:
Wider variety of use cases need preparation and management
Less ability to tailor initial response message to expected use cases
Tip 2: Create unique account display names
To ensure a high quality, confusion-free experience for people, duplicated display names will not be displayed. Review your display names and ensure those that you wish to be visible are change to a unique name and switch their visibility to “on”.
Unique account display name
Tip 3: Reflect the purpose of the account in the display name
Purpose of the display name
Tip 4: Reflect the purpose of the account in the templated responses
Purpose of template responses
This is one of the many benefits of using WhatsApp Business API for your businesses. Your business can get an extra traffic to your WhatsApp channel and store. If you have not signed up for WhatsApp Business API account, please do so by clicking on the below Page Link.
