Reply to your customer across all communication channels
Manage all your incoming and outgoing messages in this section.
Important Note: All WhatsApp conversations are bound with 24 hours restriction. If there is no conversation (between your customer and you) within 24 hours, the WhatsApp chat will be automatically locked.
This restriction is set by Meta. Meta always encourages customer to initiate the conversation first.
However, if you (as a business owner) wants to initiate the conversation first, you need to create/submit a new WhatsApp template to Meta for approval before you can initiate/send out your message to your customer. You can learn more in Meta documentation. You can learn how to submit/create your WhatsApp template here.